animoto: 93% of brands landed a new customer after sharing a video on social media
Video Stands Out as a Purchase Driver:
93% of businesses landed a new customer after sharing a video on social media.
Video ads on social were the #1 way consumers discovered a brand they later purchased from.
94% of marketers said paid video ads had a positive ROI for their business.
The ROI of a Weekly Video Ad Strategy
Does your brand have a video marketing strategy?
A well-planned video strategy can drive brand awareness and loyalty, boost sales, foster greater audience connection, and much more. Most brands, however, simply don’t have the time or resources to map out a strategy that drives significant results.
To help, the team at Animoto looked at Kalen Norton’s fitness business KatoTrainMePlease to gauge what a consistent video strategy can achieve over time. Kalen’s video strategy is one that’s easy to replicate, and quick to drive a return.
Animoto Reveals the Platforms to Watch in 2020: YouTube and Facebook Stories Growth Insights
In their research, Animoto discovered that YouTube was rated the #1 purchase driver on social media. The comparatively new Facebook Stories also stood out in the survey results, ranking in the top 3 social media platforms to watch videos from brands in 2020.
Other findings include:
73 percent of marketers uploaded 2 or more marketing videos to YouTube in the last month.
72 percent of marketers post branded content to Facebook Stories once a week or more.
59 percent of marketers surveyed have run video ads on YouTube in the last 12 months.
Animoto Selects Two New Execs to Join the Team
Ms. Connor and Ms. Sakovich round out the executive team as the second and third female executives to join, with Animoto continuing to strive for diversity and inclusion across teams. Additionally, Ms. Connor is the company's first LGBTQ executive to join the team.
